Who We Are
Our Story
and Values

Our Mission
Love, Varsity Mama exists to celebrate, support, and empower sports moms while creating real opportunities for children to participate in youth athletics. We honor the dedication, presence, and love it takes to show up for your family—especially from the sidelines—by creating apparel and experiences that make moms feel seen and valued.
Through purpose-driven apparel, community events, wellness support, and scholarship funding, our mission is to remove financial barriers for families, uplift single mothers, and ensure every child has access to the confidence, connection, and growth that sports provide.
Our Vision
We envision a future where sports moms feel supported in every season of life and where no child is excluded from playing simply because of cost. Love, Varsity Mama strives to build a community rooted in compassion, inclusion, and opportunity—one that supports both families and the individuals behind them.
Our vision extends beyond the game. We aim to create lasting impact through community connection, wellness initiatives, and advocacy, fostering a world where showing up with love creates stronger families, healthier communities, and brighter futures for the next generation.
Our Team
Love, Varsity Mama is powered by women who understand the heart behind the game. Our team is made up of moms, creatives, advocates, and community leaders who know what it means to show up—on the sidelines, at home, and for one another.
Founded by a sports mom with a passion for community and impact, Love, Varsity Mama was created to celebrate the dedication of mothers while removing barriers for families in youth sports. Every decision we make is guided by lived experience, empathy, and a deep belief in the power of love and presence.

Meet Our Founder
I’m a mom who knows firsthand what it means to show up early mornings, long days, and countless hours spent on the sidelines cheering my child on. Love, Varsity Mama was created from my own experience balancing motherhood, community, and the deep desire to make sure every child has the opportunity to play and belong.
This brand is rooted in love, presence, and purpose. Through apparel, community events, wellness support, and scholarships for youth sports, my goal is to support moms like me while creating real impact for families. Love, Varsity Mama is more than a brand—it’s a reflection of the heart behind every game and every mom who shows up with love.