Our Story and Values
About Us
About Love, Varsity Mama
Love, Varsity Mama was create to honor the hearbeat behind every athlete... THE PARENT.
We are a lifestyle brand and growing community built to celebrate, support, and uploft parents of student athletes at every level. While we proudly highlight single parents, especially moms carrying extraordinary loads, we embrace all parents who show up, sacrifice and cheer loudly from the sidelines.
Early Practices
Late Night Drives Home.
Long Tournament Weekends.
Full workdays followed by full game nights.
WE SEE YOU!
Love, Varsity Mama began with a simple realization:
Parents of athletes are often the most dedicated and least recognized members of the team.
Behind every scholarship offer, championship ring, or highlight reel is a parent who sacrificed time, money, energy, and sometimes their own dreams to make it happen.
We saw the gap.
We felt the pressure.
We understood the exhaustion and the pride.
So we created a brand and a community that celebrates the journey, not just the wins.
Love, Varsity Mama exists to:
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Recognize the parent behind the player
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Build a supportive network for sports families
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Create meaningful experiences around game day
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Invest directly back into young athletes
This is more than merchandise.
It’s recognition. It’s community. It’s impact.
Meet HER.
Varsity Mama
I’m a mom who knows firsthand what it means to show up early mornings, long days, and countless hours spent on the sidelines cheering my child on. Love, Varsity Mama was created from my own experience balancing motherhood, community, and the deep desire to make sure every child has the opportunity to play and belong.
This brand is rooted in love, presence, and purpose. Through apparel, community events, wellness support, and scholarships for youth sports, my goal is to support moms like me while creating real impact for families. Love, Varsity Mama is more than a brand—it’s a reflection of the heart behind every game and every mom who shows up with love.